KADA Research
Through a series of qualitative and quantitative research, this project defined and developed user personas for KADA, leading to key strategic adjustments. Insights from the research drove the adoption of short-form educational videos on platforms like Douyin (TikTok in China) and the integration of coding knowledge into interactive mini-games, enhancing engagement and accessibility. These changes significantly improved user experience, business performance, and brand recognition.
Key Words:
Growth hacking, persona development, qualitative & quantitative research, strategic adjustments, facilitation, gamification.
KADA New Sprite Center
The KADA New Sprite Center was designed to enhance user engagement by making Sprites more collectible, visually unique, and shareable. By collaborating with popular video game and cartoon brands, the initiative encouraged more project creation and sharing on our platform. As a result, retention rates improved significantly, new project creation more than doubled, and over a million Sprites were collected within months.
Key Words:
Retention, gamification, branding, community-driven creation, platform growth, data-driven design.
Vidcode
This project focused on improving Vidcode’s UX/UI to enhance user engagement, optimize educator workflows, and create a more intuitive and celebratory learning experience. Key efforts included redesigning the Progress Report page for better usability, introducing a personalized and interactive student report, and incorporating visual storytelling to align with Vidcode’s creative and exploratory brand identity. Through user research, iterative testing, and a design thinking approach, the project resulted in a more effective, engaging, and accessible platform for both educators and students.
Key Words:
Learning Experience, Gamification, Data Visualization.
KADA Publish Page Redesign
The KADA Publish Page Redesign addressed usability challenges that led to unpublished projects by differentiating the page from the project’s main page and simplifying content for young users. Through user research, iterative prototyping, and data-driven design decisions, the update reduced distractions and improved task completion rates. As a result, the page’s bounce rate dropped from 15.06% to 4.07% within a month of the redesign—the lowest in a year—demonstrating significant improvement in user engagement and usability.
Key Words:
User interview, contextual research, usability testing, gamification, data visualization.