Brand Identity
Vidcode required branding that feels exploratory, creative, and celebratory. Purple is mysterious, vibrant, and inviting. Vidcode enables young people to learn code and unleash their creativity by making short videos. The new logo embraces the content users are creating on vidcode: coding and video. The logo has an organic combination of a video play button and the letter “C,” which stands for Code, Creativity, Confidence, Curiosity, Celebration…
